GUIDO COCCI GRIFONI

The founder and pioneer of Tenuta Cocci Grifoni

The history of Pecorino wine intertwines inextricably with that of Guido Cocci Grifoni. Guido passed away in 2010. He founded the company with the family name Tenuta Cocci Grifoni, in 1970. Today the business is an impressive and historical Italian family-run activity, producing about 400 thousand bottles each year, which are mostly sold abroad. The revival and success of Pecorino wine would not have been possible without the farsightedness of Guido Cocci Grifoni and the tenacity of his family, who have always had great faith in the potentials of this grape variety and decided to go against the odds instead of producing highly-performing wines based on the cultivation of international vines. The wine’s success was confirmed by its DOC acknowledgement in 2001, after which the production of the iconic Pecorino wine of the company began: “Colle Vecchio”, It is produced with grapes grown exclusively on the family’s holding, on the portion of land that connects the Adriatic sea to the National Monti Sibillini Park.

Here, Tenuta Cocci Grifoni owns extensive woodlands to preserve the natural habitat and breathtaking views, such as the deep trenches of the calcareous canyons that cover 30 km marking the natural boundary of the holdings. The vineyards, which the family has cultivated for 4 generations, are destined entirely toward safeguarding the ampelographic biodiversity through the exclusive cultivation of native Italian grapevines and the recovery of the corporate genetic material on the cultivars of the 43rd parallel north. The property covers 95 hectares of land in the south of the Marche region within an enclave delimited by canyon ridges where there is a natural, unique and precious ecosystem preserved as an "area of impressive landscape importance".